A Beginners Guide to 301 Redirects

A Beginners Guide to 301 Redirects

By John Marx on June 09, 2015

As we've been migrating one to two sites per week to new domains or under more logical structures (moved) you need to think about all of the old content that existed. Many that create new pages, remove old pages, or do a complete web site overhaul to be more logically structured often forget about the old structure until people start complaining. To the search engine those pages still exist until they learn otherwise. They learn by redirects or by failing several times when looking for your website. Imagine a user doing a search and the first result they choose is from the old site that no longer exists. You've just created a bad experience for your visitor. When this happens many click the back button and go to another site. Can you say lost opportunity? This is where 301 redirects come into play.

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How can a business use a wiki page?

How can a business use a wiki page?

By John Marx on June 01, 2015

Wikipedia was officially launched on Monday, January 15, 2001 by Jimmy Wales and Larry Sanger. There is controversy over using Wikipedia though. Most schools from grade school through college inform their students to not use Wikipedia. The reason for this is due to the fact that there is truly no central authority governing Wikipedia. This can also be seen as a pro to many individuals as well. Rather than one person, or company, controlling the content the entire Internet of billions of people are allowed to contribute, enhance and validate each and every article.

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Sharing Files with SharePoint Online

Sharing Files with SharePoint Online

By John Marx on May 27, 2015

Sharing files within the SharePoint Online is an easy process once it is setup and configured properly. Thankfully though this is disabled from the get go. Why thankfully you might ask as I just wish to share a file. Well, security is paramount to everyone now or it should be. By making people take the initial effort to “release the reins” it puts them in charge of the security of their company’s data. Here we will explain how to enable the functionality (you need specific security rights to do this) as well as how to share a file. Sharing a folder is similar to that of sharing a file. We conclude with how to un-share a file as you may no longer wish to share a file.

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Achieving All-Star Status

Achieving All-Star Status

By John Marx on May 21, 2015

There are five levels of strength of a LinkedIn profile. These are (1) Beginner, (2) Intermediate, (3) Advanced, (4) Expert and the one we're working to achieve is the (5) "All-Star" profile strength. To achieving the All-Star level is what everyone strives to achieve and many will hit the expert level and miss the All-Star because they don't know what it takes to achieve this level. Below we will cover what it takes to become an All-Star so that you can become one yourself.

The first item to cover as an All-star is that the circle doesn't fill 100%. We feel that this isn't 100% full as, like a website, your profile should never be considered complete. You should be constantly improving yourself to be better.

To achieve the All-Star status you need to achieve the following items which we will also cover in complete detail below. We don't cover the other four as if you're at those levels we believe that your ultimate goal is to reach All-Star. By knowing what is required to be an All-Star you can set your goal to achieve that. As you progress through LinkedIn you will reach the other four stages. Some you may even skip as you fill out the information that we outline below.

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Why LinkedIn?

Why LinkedIn?

By John Marx on May 16, 2015

With all the push and media pointing at Facebook with around 900 million active monthly users why would anyone consider being on any other network? The quick answer is when it comes to a professional business network LinkedIn is king even with its 255 million active monthly users. You won't find any games on LinkedIn but individuals that are focused on growing their business network. Whether this information is for personal growth, searching for a job, looking to hire or get answers from peers to a current business problem. LinkedIn is the place to get answers related to your personal persona.

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Perfect LinkedIn Headlines

Perfect LinkedIn Headlines

By John Marx on May 12, 2015

When you start creating your professional LinkedIn profile a key area that is seen by everyone is your professional headline. Some will put owner, sales representative, or technical support as their professional headline. These do define your job but do not tell anyone who you are. Many contend, and we strongly agree, that the professional headline property within LinkedIn is the most important part of your professional LinkedIn profile. Your headline will determine whether someone will take the effort to continue to learn more about you.

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Big Ideas, Small Budgets

Big Ideas, Small Budgets

By John Marx on April 24, 2015

Whether your business is a large corporate group with millions in marketing dollars or a brand new business just getting off of the ground there are several items you can do to achieve big results without a large outlay of capital. If this sounds appealing to you, and we hope it does, then this article will shed some insights of how, and why, these techniques can help your business succeed without having a huge budget. You don't need to spend hundreds, even hundreds of thousands, of dollars for every marketing campaign. The big marketing companies live for the big marketing pitches and who can blame them? Those campaigns make them tons of money in help you define your brand, generating radio, print, and video ads. Small gains grow to those big gains that will help your business grow.

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Steps to a Successful Website Redesign

Steps to a Successful Website Redesign

By John Marx on April 07, 2015

Your website is the way that you sell your products and services through your brand on the Internet. Many companies have chosen a Facebook only approach which makes your brand Facebook and not your own. Having a Facebook, or other social media outlet is definitely beneficial but that is not what defines your brand. A successful website will also meet the objectives that you have set forth. This could be for increased visibility of your company, generating sales, handling customer service, generate leads, or a combination of these items.

When it comes to updating your existing website the first thought is to focus on a new and stunning graphic design. This will definitely get you noticed when people come to your site as being a truly beautiful work of art. What needs to happen more than a beautiful visual aspect is making certain it works the way your site visitors want it to work. This will cover working on desktop, tablet and mobile devices, increasing the content effectiveness and having an effective "call to action" for what you're currently promoting through your brand. When doing any website redesign we work on covering the following core elements so that your site is a true success.

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Social Media Image Size Cheat Sheet

Social Media Image Size Cheat Sheet

By John Marx on March 18, 2015

Most blog posts are frozen in time after being written. This one we will be updating on an as-needed basis so that you know you will always have the latest information available to you.

A major part of social media is communicating with images. When it comes to the cover photos, profile photos and images within social media everyone seems to have their own sizes and recommended specifications. We have always kept a list of the current sizes but what good is that if we don't share it? As such, below you will find the most recent sizes. As items change we will be updating the "Last Modified Date" so that you know if the size you have is the most recent size.

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