Social media is a great way to start building your brand message and getting heard online. Although we don't see it as the best place, it is a place you need to be. You may wonder why we feel it's not the best place. It's simple. Your competitors are also on the same social media channel. Having control over your business with no competitors is the ideal place to get your message heard. That is your website. This doesn't mean we should ignore a great channel to get your voice heard. To that end, you need to have your information set up correctly to provide your audience the best message.

I got upset today when someone stated that our prices are "too low" and why they went elsewhere. The thoughts that rang through my head were that you don't know our company or the cost of doing business -- every business structures their prices based on the cost of business plus the profits they want to achieve. Some are higher while some are lower. Let's dig into why our costs are the way they are.

A benefit of the internet is you can do whatever you want with it. We're going to answer why you should drop the "over creativeness" on your website, use industry best practices, and adjust your website continuously to fit these best practices.

We all see the descriptions in the tabs of our favorite browser. These are title tags and are an essential part of your on-site page SEO (Search Engine Optimization). Often believed to be a beginner SEO technique, these tags are crucial to your optimization and being found. They need to be well thought out and updated to meet the needs of those visiting your site.

We all want to change the world and improve it into what we feel is "best." Since the mid-1990's the internet has gone through several transformations: some good, some bad. Today's highly refined design works for 99.9% of all situations, and trying to be unique is not going to help your business grow.

Google has started a new era in helping businesses large and small protect their online reputation. Their latest update has temporarily limited the functionality of Google My Business or GMB. These changes are designed to help your business rather than hurt.

As I sit at a Starbucks a distance from home, a person named Phil is sitting next to me eating a Peanut Butter and Jelly Sandwich. He starts up a conversation while he is eating, stating he is traveling through the area and owns a paving business in Lombard, Illinois. He's on the road actively looking for bad consumer driveways to make money.

When it comes to getting found, telling your story, and all-around adding to the bottom line, you need to write consistently for your audience. It would be best if you answer the question and not just write to write. Write multiple articles for your website with new ones posted consistently. You write dozens, even hundreds of blog articles to get your information out there.

Press releases can produce major benefits to a business for marketing even when they do not reach major media outlets. You will find both free and paid press release outlets that can help promote your press release. Utilizing both is a key that we always use to gain the largest buzz for our clients. With paid advertising you can feel more confident your PR will reach more people and appear in leading publications. Getting your good word out to news organizations is never an easy business and getting a journalist to write about you is never easy. Without a press release they certainly will not know and with one you stand a better chance of being heard.

Every page you look at on the internet that works comes with a code of 200 (Success). But what are all the codes when you don't get a successful message. The list below is all of the currently known codes used on the internet today.